Romania’s green and digital transition is increasingly moving from strategy to concrete investment, creating opportunities not only for Romanian SMEs, but also for European technology providers, equipment suppliers and business partners.
A recent example is SME Eco-Tech, a programme supporting the green and digital transformation of Romanian SMEs in the manufacturing sector. With a budget of approximately RON 288.8 million (over CHF 54 million), the programme is financed under the Swiss-Romanian Cooperation Programme.
Eligible investments include photovoltaic systems, heat pumps, energy-efficiency solutions, recycling and waste-reuse technologies, digital monitoring systems, IT equipment, software and other technologies designed to modernise manufacturing activities.
For Romanian SMEs, this means access to resources for improving productivity, reducing energy consumption and accelerating digitalisation.
As Romanian companies invest in greener and more digital operations, new demand is being created for technology, industrial equipment, software, automation, renewable-energy solutions and specialised know-how.
For European companies, this can translate into opportunities to enter the Romanian market, develop local partnerships, identify new clients and participate directly in the modernisation of Romanian businesses.
SME Eco-Tech is one example of a broader trend: Romania is becoming an increasingly interesting market for green technology and digital transformation.
Within Horizon Network, this creates a natural bridge between Romanian companies looking for innovative solutions and international partners able to provide technology, expertise and investment capabilities.
Contamar Finance & Consulting, Horizon Network’s partner in Romania, is closely following these developments and the business opportunities they may generate for international companies interested in the Romanian market.
Ramona Alexandra Stegăriță | Horizon Network – Romania
